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There are two different views about the impact of cigarette advertising on cigarette consumption. Thetobacco industry argues that tobacco is a mature industry, and thus advertising affects only the marketshare of advertised brands and has no impact on aggregate demand for cigarettes. In comparison, thepublic health community argues that advertising has a positive effect on demand for cigarettes.Advertising is particularly effective in recruiting young smokers.The effect of cigarette advertising on cigarette consumption has been examined in three differentways:
(1) examining the impact directly, using either annual or quarterly national aggregateexpenditure over time or using cross sectional data;
(2) investigating the impact of an advertising banon demand for cigarettes; and
(3) studying the effect of counter advertising on smoking.

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The Government of Turkey approved Law No. 4207, regulating smoking and
the sale and advertising of tobacco products. The law prohibits smoking in institutions providing
health, educational or cultural services, in closed sporting areas, and within mass transportation
systems. Public businesses with five or more employees must provide special non-smoking areas.
Additionally, the law:
1. prohibits the sale of tobacco products to persons under the age of 18 years;
2. requires the words "Legal Warning: Harmful to Health" to be printed on all packaging of
tobacco and tobacco products produced in or imported into Turkey;
3. requires all establishments where smoking is prohibited to place warning signs as well as
advertising the consequences of violating the prohibition;
4. requires State and private radio and television stations to air a minimum of 90 minutes of
public service messages warning of the harmful effects of tobacco.
Furthermore, the Law prohibits advertising and promotion of tobacco and tobacco products by using
any name, trademark, or trade name.
Although the advertising ban applies equally to both the State tobacco enterprise, TEKEL, which
controls 70 percent of the market, and to private companies, the private manufacturers consider
themselves to be unfairly disadvantaged since, having only recently entered the market, advertising is
critical for them.

The order regarding point-of-sale displays and remand for the district court to evaluate and “mak[e] due provision for the rights of innocent persons,” either by abandoning this part of the remedial order or by crafting a new version reflecting the rights of third parties.
Of course, any such remedy the district court imposes on remand can only affect contracts entered after the injunctive order issues.
 In addition, we agree with Defendants that the injunction appears to order each Defendant separately to require the same retail store to display substantively identical, but separate, signs. The government concedes that, despite the language of the order, the district court could not have intended to require the burden of multiple duplicative displays at each retail store. We therefore direct the district court, if it concludes that some form of a point-of-sale display injunction is still appropriate after considering the rights of third parties and existing contracts, to clarify that its order does not require duplicative displays.

PRAGUE  - Czech tobacco group Philip Morris CR sees no reason for further tax hikes on cigarettes in the next several years after the last rise at the start of the year, weekly Euro reported, citing the group's new CEO.
    'After a rise in the consumer in January 2008, the Czech Republic fulfilled and passed the minimum tax, and therefore we do not see a reason for raising the rate for several years,' Euro quoted Alvise Giustiniani as saying in an interview.
    The tobacco group's Czech has eroded in recent years amid fiercer competition and tax hikes on cigarettes, and analysts expect the company to face challenges in 2008 due to strong stockpiling from competitors.