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There are two different views about the impact of cigarette advertising on cigarette consumption. Thetobacco industry argues that tobacco is a mature industry, and thus advertising affects only the marketshare of advertised brands and has no impact on aggregate demand for cigarettes. In comparison, thepublic health community argues that advertising has a positive effect on demand for cigarettes.Advertising is particularly effective in recruiting young smokers.The effect of cigarette advertising on cigarette consumption has been examined in three differentways:
(1) examining the impact directly, using either annual or quarterly national aggregateexpenditure over time or using cross sectional data;
(2) investigating the impact of an advertising banon demand for cigarettes; and
(3) studying the effect of counter advertising on smoking.

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The Government of Turkey approved Law No. 4207, regulating smoking and
the sale and advertising of tobacco products. The law prohibits smoking in institutions providing
health, educational or cultural services, in closed sporting areas, and within mass transportation
systems. Public businesses with five or more employees must provide special non-smoking areas.
Additionally, the law:
1. prohibits the sale of tobacco products to persons under the age of 18 years;
2. requires the words "Legal Warning: Harmful to Health" to be printed on all packaging of
tobacco and tobacco products produced in or imported into Turkey;
3. requires all establishments where smoking is prohibited to place warning signs as well as
advertising the consequences of violating the prohibition;
4. requires State and private radio and television stations to air a minimum of 90 minutes of
public service messages warning of the harmful effects of tobacco.
Furthermore, the Law prohibits advertising and promotion of tobacco and tobacco products by using
any name, trademark, or trade name.
Although the advertising ban applies equally to both the State tobacco enterprise, TEKEL, which
controls 70 percent of the market, and to private companies, the private manufacturers consider
themselves to be unfairly disadvantaged since, having only recently entered the market, advertising is
critical for them.

Although tobacco deaths rarely makeheadlines, tobacco kills one person everysix seconds. Tobacco kills a third to half ofall people who use it, on average 15 yearsprematurely. Today, tobacco use causes 1in 10 deaths among peuple worldwide – morethan five million people a year.
 By 2030, unlessurgent action is taken, tobacco’s annual deathtoll will rise to more than eight million.If current trends continue unchecked, it isestimated that around 500 million peoplealive today will be killed by tobacco. Duringthis twenty-first century, tobacco could killup to one billion people. Most tobaccousers will want to quit but will be unableto because of their dependence on a highlyaddictive substance.Cigarettes and other smoked tobacco productsrapidly deliver the addictive drug nicotine tothe brain immediately after smokers inhale –about as efficiently as an intravenous injectionwith a syringe. The tobacco industry itself hasreferred to cigarettes as a “nicotine deliverydevice”. But because the effects of smokedtobacco last only a few minutes, smokersexperience withdrawal symptoms unless theycontinue to smoke.Although standard cigarettes are the mostcommonly used type of smoked tobacco, othersmoked tobacco products, such as bidis, kreteksand shisha, are gaining popularity – often inthe mistaken belief that they are less hazardousto health. However, all forms of tobacco arelethal. Smoked tobacco in any form causes upto 90% of all lung cancers and is a significantrisk factor for strokes and fatal heart attacks.