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In addition, the bill would give FDA the authority to regulate the sale, distribution,advertising, promotion and use of tobacco products if such actions would be in theinterest of the public health. FDA would also have the authority to set product standardsthat reduce quantities of nicotine and other harmful constituents allowed in tobaccoproducts or otherwise alter the composition and testing of such products. CBO cannotestimate the potential cost of these provisions because the cost would depend on futureactions by the Secretary of HHS.Finally, the bill would require companies that manufacture or import tobacco products todisclose information about those products to the Secretary of HHS.
That information,among other things, would include a listing of all ingredients and additives, a descriptionof nicotine content, delivery, and form, and a listing of all potentially harmfulconstituents found in the tobacco product. At the discretion of the Secretary of HHS,those companies would also be required to disclose any or all documents regardingresearch on risks to health of tobacco products, methods for reducing those risks, and theeffectiveness of marketing practices used by companies that manufacture or distributetobacco products. Such information would include both research activities and thefindings associated with that research. CBO estimates that the direct cost of complyingwith these requirements would be small.

There are two different views about the impact of cigarette advertising on cigarette consumption. Thetobacco industry argues that tobacco is a mature industry, and thus advertising affects only the marketshare of advertised brands and has no impact on aggregate demand for cigarettes. In comparison, thepublic health community argues that advertising has a positive effect on demand for cigarettes.Advertising is particularly effective in recruiting young smokers.The effect of cigarette advertising on cigarette consumption has been examined in three differentways:
(1) examining the impact directly, using either annual or quarterly national aggregateexpenditure over time or using cross sectional data;
(2) investigating the impact of an advertising banon demand for cigarettes; and
(3) studying the effect of counter advertising on smoking.

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The Government of Turkey approved Law No. 4207, regulating smoking and
the sale and advertising of tobacco products. The law prohibits smoking in institutions providing
health, educational or cultural services, in closed sporting areas, and within mass transportation
systems. Public businesses with five or more employees must provide special non-smoking areas.
Additionally, the law:
1. prohibits the sale of tobacco products to persons under the age of 18 years;
2. requires the words "Legal Warning: Harmful to Health" to be printed on all packaging of
tobacco and tobacco products produced in or imported into Turkey;
3. requires all establishments where smoking is prohibited to place warning signs as well as
advertising the consequences of violating the prohibition;
4. requires State and private radio and television stations to air a minimum of 90 minutes of
public service messages warning of the harmful effects of tobacco.
Furthermore, the Law prohibits advertising and promotion of tobacco and tobacco products by using
any name, trademark, or trade name.
Although the advertising ban applies equally to both the State tobacco enterprise, TEKEL, which
controls 70 percent of the market, and to private companies, the private manufacturers consider
themselves to be unfairly disadvantaged since, having only recently entered the market, advertising is
critical for them.