L&M aroma Cigarettes
L&M is marketed as a youthful, hip cigarette brand. This 2001
campaign used the tag line "The aroma unites you with the world!" A
newer version of the campaign shows young smokers from major cities
around the world (Moscow, Singapore, Budapest) with catch phrases like
"Singapore is on the line [connected] with you!" This theme of
consumption, particularly of cigarettes, as heavily connected to the
idea of a new "international" Ukraine appears in a number of different
ad campaigns.
