Hair brained
Again, of course, the girl is giving an anonymous male the eye. As usual this eponymous individual cannot be seen and, given the psychological characteristics noted above, the ad offers an indication that he will not be able to perform sexually.
Note that the representation of his masculinity is droopy. You might argue that this is simply a normal position to hold a cigarette. That is true. However ads are more than just a representation of normality. They are intended to convey meaning. And, as established above and elsewhere, the message associated with many cigarette ads is sexual. This ad is no different. Look carefully at the girls hair, just under the B Kool sign. It is rather matted and does not seem to have the characteristics of normal hair, even when that has been permed or curled. 
You will undoubtedly see once again that embedded in the hair are shapes that are characteristic of letters. If these are the letters SEX or variations on these the ad carries the usual sex/cigarette association. The question is will Kool help this guy win the girl or will he remain forever Kool and droopy?
